Books

Language in Mind: An Introduction to Psycholinguistics 

(Sinauer Associates, 2014)languageinmind1_1

     Julie Sedivy

This new book provides a broad, introductory survey to psycholinguistics that will remain relevant to students whether or not they continue on in the field. Language in Mind addresses important questions and approaches, reflecting a variety of theoretical orientations and viewpoints and provoking a sense of curiosity about language and the structures in the mind and brain that give rise to it. Intriguing stories—presented in an accessible, energetic writing style—set the stage with a question; students then work through a series of theoretical refinements and counterarguments, guided through these unfolding stories with the help of suggested classroom demonstrations and activities. The result is a creative, pleasurable, and deep level of engagement by the student. Throughout, the author communicates the dynamic and evolving nature of the field, synthesizing the key ideas underpinning psycholinguistics research. This approach, in conjunction with the presentation of actual sample stimuli and results, prepares students to be more successful consumers of primary source material.

        “Lovely writing style—really engaging and at a good level” — Professor Maryellen C. MacDonald, University of Wisconsin-Madison

Sold on Language: How Advertisers Talk to You and What This Says About You

(Wiley-Blackwell, 2011)

512ETfLOa8L     Julie Sedivy and Greg Carlson

Language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more such techniques are aimed at our unconscious minds, does “endless choice” actually mean the end of true choice?

     “In this wise and witty book, Julie Sedivy and Greg Carlson use modern research in psychology, linguistics, and psycholinguistics to show us how little of what we choose is the result of reasoned and conscious deliberation. We like to think of ourselves as being in charge of our lives: we’re not. Sold on Language may not be for everyone. But if you shop, it’s for you. And if you vote, it’s for you. Reading this book may be the best defense you have against being manipulated by others.”—Professor Barry Shwartz, Department of Psychology, Swarthmore College and author of The Paradox of Choice and Practical Wisdom

     “Via engaging prose and scientific evidence, Sedivy and Carlson have made a noteworthy contribution by providing fresh and deep insights into something we thought we’d already understood.” —Dr Robert B. Cialdini, Author of Influence: The Psychology of Persuasion

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